EXPLORE CREATIVITY +
GumGum partnered with MAGNA Media Trials to put its creative to the test! The study measured the impact of GumGum’s contextual video ad units and proved that GumGum’s high-impact ads drove more user attention because they were highly creative, increasing brand recall and driving results!
Understand Context +
MINDSET MATRIX™ OVERVIEW +
GumGum, with partners IRIS.TV, Frameplay and Playground XYZ, will be at Cannes to spearhead the conversation on creativity. Undoubtedly, creativity converts - in fact, high-impact creative drives 50% of a campaign’s success. But, what makes effective creative? And how can we use it in emerging digital environments such as CTV, In-Game and more?
Join GumGum at Cannes Lions 2022, both on and off your screen, to explore the impact of creativity on the future of digital advertising.
GumGum, with partners IRIS.TV, Frameplay and Playground xyz, will be at Cannes to spearhead the conversation on creativity. Undoubtedly, high-impact creative drives 50% of a campaign's success of a campaign’s success. But, what makes effective creative? And how can we use it in emerging digital environments such as CTV,
In-Game and more?
The main tenet of digital advertising moving forward is understanding a consumer’s mindset and where they are, instead of relying on personal data. To do this, we need the context of the page in each and every digital environment!
In a new study with MAGNA Media Trials, GumGum’s contextually-targeted video ads were 47% more effective at reaching the right people and drove considerable metrics for brands, with brand favorability up +4%, recommendation intent up +5% and search intent up +6%.
GumGum’s contextual intelligence platform, Verity™, is the only contextual solution to analyze video, audio, imagery and text to ensure true contextual relevance and brand suitability on any screen. It is also the only contextual solution, along with YouTube, to gain The Media Rating Council’s (MRC) content-level accreditation for contextual analysis, brand safety and suitability.
It’s time to forge new relationships and connect with friends and colleagues - both old and new! This year, mix and mingle with top industry leaders from the contextual, video, gaming and attention space as they lay down the blueprint for the next phase of our industry.
Plus, meet Playground XYZ, which is now officially a GumGum company!
Playground XYZ is on a mission to maximize consumer attention. The company has built the world’s first technology stack that integrates visual attention measurement, analytics and media optimization called the Attention Intelligence Platform (AIP) that maximizes Attention Time for brands.
GumGum partnered with MAGNA Media Trials to put its creative to the test! The study measured the impact of GumGum’s contextual video ad units and proved that GumGum’s high-impact ads drove more user attention because they were highly creative, increasing brand recall and driving results!
Join GumGum at Cannes Lions 2022, both on and off your screen, to explore the impact of creativity on the future of digital advertising.
Learn more+
MEET WITH US AT CANNES +
HAPPY NATIONAL rosé WEEK fROM GUMGUM!
Raise your glass and let’s get into the Cannes spirit - on and off our screens.
QUESTIONS? CONNECT WITH US. +
WIN A PRIZE. TAKE THE QUIZ!
high-impact creative drives 50%
DOWNLOAD THE STUDY +
To kick off the festival, try your luck at this fun-filled trivia quiz about GumGum’s favorite summer drink, Rosé, and get the chance to win a summer-themed prize kit on us!
47%
+4%
+5%
+6%
more effective
brand favorability
reommendation intent
search
intent
Learn more +
